Module 5 — Outreach that works

Outreach is not a numbers game with a persuasion problem. It is a relevance problem people try to solve with numbers.

 Checklist

-   Confirm every prospect has a named human, not a shared inbox.
-   Write down, in one sentence per prospect, why this person would care.
-   Draft the pitch as a full email, then cut it by a third.
-   Read the pitch aloud. If it sounds like marketing, rewrite it.
-   Make the ask explicit and small enough to action in two minutes.
-   Check SPF, DKIM and DMARC are published and passing on the sending domain.
-   Send from a separate outreach domain, not your primary business domain.
-   Warm the sending address for several weeks before any volume.
-   Cap daily volume per address and keep it there.
-   Plan one follow-up, at most two, and decide the spacing now.
-   Record every reply, including the refusals and the reasons.
-   Diary a re-contact date for everyone who said not now.

 Lessons

5.1. Why most outreach fails — https://www.advancedlinktraining.com/course/outreach/why-most-outreach-fails/
5.2. Writing the pitch — https://www.advancedlinktraining.com/course/outreach/writing-the-pitch/
5.3. Sequencing and follow-up — https://www.advancedlinktraining.com/course/outreach/sequencing-and-follow-up/
5.4. Email deliverability — https://www.advancedlinktraining.com/course/outreach/email-deliverability/
5.5. Managing relationships at scale — https://www.advancedlinktraining.com/course/outreach/managing-relationships-at-scale/

AdvancedLinkTraining.com — a resource by Hartzer.com