Module 7 — Choosing and running tactics

Picking the right tactic, sequencing it into a plan, and running it long enough to matter.

 Checklist

-   Write down your site type, monthly budget shape, available hours, and risk tolerance before choosing any tactic
-   Choose no more than two tactics for the first quarter
-   Read the tactic pages for execution detail rather than improvising the method
-   Block weeks 1 and 2 for research only, with no outreach sent
-   Build or commission the asset in weeks 3 and 4 before a single email goes out
-   Set the first-quarter target at 5 to 15 genuine referring domains, not a link count
-   Keep one prospect sheet with owner, status, date contacted, and outcome for every row
-   Schedule the second and third follow-up at the moment the first email is sent
-   Run a referring-domain snapshot at the start of the campaign so you can compare later
-   Decide the replacement rate you need before deciding the growth rate you want
-   Diagnose a stalled campaign against the six failure modes before changing tactic
-   Convert the campaign into a standing calendar entry once it produces its first links

 Lessons

7.1. Matching tactics to your site — https://www.advancedlinktraining.com/course/running-campaigns/matching-tactics-to-your-site/
7.2. Your first 90-day plan — https://www.advancedlinktraining.com/course/running-campaigns/your-first-90-day-plan/
7.3. Campaign workflow and tools — https://www.advancedlinktraining.com/course/running-campaigns/campaign-workflow-and-tools/
7.4. From campaign to program — https://www.advancedlinktraining.com/course/running-campaigns/from-campaign-to-program/
7.5. Campaign failure modes — https://www.advancedlinktraining.com/course/running-campaigns/campaign-failure-modes/

AdvancedLinkTraining.com — a resource by Hartzer.com