Module 8 — Measurement, risk and recovery

What to count, what to ignore, what a bad profile really looks like, and what to do when something is genuinely wrong.

 Checklist

-   Report referring domains as the headline number, never total backlinks
-   Check whether any link spike is matched by a referring-domain spike before celebrating it
-   Report distinct links rather than raw link counts, and state which index and which date
-   Show links and domains lost alongside links and domains gained
-   Keep a dated referring-domain snapshot for every reporting period
-   Compare your Trust Flow distribution against an unbought profile before calling anything toxic
-   Check anchor distribution and network overlap before concluding a profile is unnatural
-   Verify a manual action in Search Console rather than inferring one from a traffic drop
-   Treat disavow as a last resort tied to a specific, documented situation
-   Never disavow on the basis of a third-party toxicity score alone
-   Compare referring-domain snapshots on a schedule to catch lost links
-   Stop relying on 404 monitoring to find lost links, because it finds almost none

 Lessons

8.1. What to measure and what to ignore — https://www.advancedlinktraining.com/course/measurement-and-risk/what-to-measure/
8.2. Building a link report that survives scrutiny — https://www.advancedlinktraining.com/course/measurement-and-risk/building-a-link-report/
8.3. Spotting an unnatural profile — https://www.advancedlinktraining.com/course/measurement-and-risk/spotting-an-unnatural-profile/
8.4. Manual actions and disavow — https://www.advancedlinktraining.com/course/measurement-and-risk/manual-actions-and-disavow/
8.5. Running an ongoing program — https://www.advancedlinktraining.com/course/measurement-and-risk/running-an-ongoing-program/

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